Get the Look: Strawberry Lemonade

Get the Look: Strawberry Lemonade

Our Strawberry Lemonade Eye Shadow Duo is a playful look that is softly shimmery. It's a fun look that is perfect for summer, and it's also super easy to create! Modeled Photos are shown applied over Primer.


Included in this Collection:

DAFFODIL Mineral Eye Shadow (pearl finish)
EOS Mineral Eye Shadow (shimmery metallic finish)



✥ ✥ ✥ GET THIS LOOK ✥ ✥ ✥ 

PRIMER was first applied over the entire lid.

DAFFODIL was applied at the inner corner & in the center of the eye lid.

EOS was applied in the outer corner & along the crease with a soft bristled crease brush. Then lightly blended up to the brow line for a more subtle look. Using a detail brush, we also smudged along the lower lash line and darkened up the color in the corner. 

Get the Look: Still Waters

Get the Look: Still Waters

Welcome to our very first "Get the Look" Blog Post! We're excited about this new feature on our blog where we'll be bringing you amazing new looks that can be created with our mineral makeup products! 

Our Still Waters Eye Shadow Duo is a subtle dusty blue look that is very modern. You definitely don't need to worry about looking like you got caught playing in your mother's makeup! The eye shadows are matte in finish, and blend beautifully with each other. In our modeled photos, they were applied to a dry eye lid. No primer needed.

Included in this Collection:

FROSTBITE Mineral Eye Shadow
LORELEI Mineral Eye Shadow



✥ ✥ ✥ GET THIS LOOK ✥ ✥ ✥ 

FROSTBITE was applied over a dry eyelid with a soft eye shadow brush along the inner corner and up along the brow bone.

LORELEI was applied in the outer corner & along the crease, then blended out for a more subtle look. Using a detail brush, we also smudged along the lower lash line and darkened up the color in the corner. 

We finished with a clean fluffy brush and blended thoroughly to make sure there weren't any distinctive lines between the different shades. 

As usual, finish off with your favorite mascara!

Behind the Scenes: Creating Color Grinds

As part of my Transparency Promise, I wanted to add some sneak peaks into the day-to-day workings of our business.

So I decided to start with creating Color Grinds. This involves the blending of various powdered colorants to make various mineral makeup products. I needed to make some more of our Persephone Mineral Lipsticks today, and also more of the color grind, so I decided to take a few photographs along the way.

It's SPRING! Wait, nope, it's still Winter...

We can't decide around here if it's still Winter or if we are finally moving into Spring. But for the next 24 hours, it is DEFINITELY SPRING!!! And my kids are enjoying it thoroughly, rallying against the forecast of more snow on Sunday, and they put up the new tent in the backyard, and are having an overnight camp out!!!

(ignore all the ugly construction next door.
The school is building green houses for the horticultural department)

HOWEVER.....

New Focus

Sometimes I really hate it when I have to sit down and get REAL about my business. But it has to happen occasionally, and it happened in a BIG way last week. After sitting down and trying to kill myself with spreadsheets, I realized we needed to make some drastic changes to our product line or it would end up burying me.